These are the first four new gTLD domain names

suppor_bannerTwo luxury goods companies have the honor of being the first to register domain names in a new gTLD.
Today, the first four domain names registered to actual registrants popped up in the zone file for dotShabaka Registry’s Arabic “.web” — شبكة.
شبكة. exited its mandatory Sunrise period on Sunday; the four new names appear to be the first ones to get name servers after their Sunrise applications were approved.
The two registrants, according to Whois records, are Richemont International and Rolex.
Richemont is itself a new gTLD applicant. The company has taken a strong interest in the program, with head of digital IP Richard Graham even moderating a new gTLDs conference in March.
The four names (with my best guesses at a translation) are:
• لانسيل.شبكة — seems to mean “Lancel”, Richemont’s brand of expensive leather bags.
• مونتبلان.شبكة — “Montblanc”, Richemont’s brand for selling watches, pens, cufflinks and such.
• بياجيه.شبكة — “Piaget”, another Richemont brand of watches and jewelry.
• رولكس.شبكة — seems to be the translation or transliteration of “Rolex”.
None appear to be resolving on the web yet, not even to placeholder pages, at least from where I’m sitting.
Because they’re Sunrise names, it’s possible that all four are defensive registrations that may never lead anywhere meaningful.
Richemont used Com Laude as its registrar while Rolex used Key-Systems.
The Sunrise was limited to Arabic-script trademarks.

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